Raw feedback is more important than persona.

kur: I’m sure many people involved in product design are familiar with the concept of “persona”, but when working on [design thinking When working on design thinking or design research, I want you to put the persona out of your mind. What are you going to do with all the raw information you have at hand from interviews?

  • kur: I think it’s amazing how well known “personas” are, though. Even people on the business side and developers who are not designers know it as a concept, even if they have never created or used it. I think it’s better known than “design thinking” if I’m not mistaken. I don’t know.

storywriter: That’s exactly right! The point of UX design is to “[Understand complex things as they are complex. Defining a persona as “a decision-maker who is considering implementing xx” is like shouting “I don’t know anything about my customer.

watch_dog_timer: Persona methods, if used for proper setup and review perspectives through personas, are fine. However, it is usually used by consultants or someone with a loud voice to create a fictional entity that does not exist in reality, and to approve the best service (W) that satisfies all the desires of the persona.

  • watch_dog_timer: Live Feedback is important to avoid being played by fictional personas. In design thinking, ethnography is rather a process to discover something that is sure to stick even with just one person. It is more valuable to value live feedback.

kur: While we must always be careful that our personas are not for our own convenience, it is also necessary to define the target user when considering a product. The phrase “anyone can easily ________ by using this product” is a danger signal.

kur: Many people get personas and typology mixed up. I was googling to see how to explain it, and found this explanation on the New Zealand Digital Agency’s site. It’s good. / Typologies | NZ Digital government digital.govt.nz/standards-and-…

  • kur: I wonder why the concept of typology doesn’t seem to be popular in Japan.

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