When you compare your product X with product Y, which you do not use, and think, “Why is Y valued more than X, even though Y has neither function A nor function B, which X has? that the people who use product Y value. image

  • [Inferiority is valued.

Related: disruptive innovation.

[- Can we put it in the blind spot card? - Observation coverage issues

Blind spot #Old people


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