- 
To get from A to B, you have to invest a great deal of energy once to get past the C barrier.
 - 
Low C makes it âdoable,â but low C makes it red ocean because anyone can enter - barriers to entry
 - 
The perception of âlow Câ may itself be a fallacy.
- There are problems I donât know about.
 - Mis-estimating the height of the mountain.
 
 - 
Find something that has a high C pile and only we have the catalyst to lower it
 - 
After exceeding, B must be in a state where energy is available from outside
- Stable without continually putting energy into it.
 - That is, energy level must be lower
 - Taking money out of the equation increases the B energy level.
 
 
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