[Disruptive technology that will compete with your company’s current core business.
The current core business of your company may not necessarily be the part of your company that can become the best in the world. On the contrary, the part that can be the best in the world may be the part that you are not engaged in at that time. Therefore, a new business that has synergy with the core business of your company is not necessarily the right answer. Rather, it is the disruptive technology that competes with the core business that provides clues. --- For engineers who want to start their own business someday. What I thought when I read the
- A: Hostile mental models
- Mental model in which the newly emerging Q competes with the current business P
- B: Improved mental model
- Mental model of trying to improve P by creating a ‘P’ that incorporates the newly emerged Q for the current business P.
- The idea is bound to P, which prevents it from going to Q and keeping it small.
- C: Pioneering Mental Models
- Assume that P is destroyed by Q
- Mental model that attempts to develop a region R that is neither P nor Q by combining the part that remains undestroyed with Q
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