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Diary 2024-07-10

Jul 11, 20244 min read

exmascott TBS’sNEWS23 has Mr. Anno, who came in fifth in the Tokyo gubernatorial election with his digital democracy platform. I voted for him too. The mass media didn’t pick up the story for even a second before voting day, but after the election, when they see the results, they suddenly get requests from the mass media to appear on the show. I guess that’s the limit of mass media reporting. image image image image

nanatakamatsu AI Engineer Yasuno “I had the ability to question and answer better than AI Yuriko. It would have had news value. I don’t see how you could have covered the annoying candidates but not the serious ones.” You really should review your election coverage, really. From TBS’s news23

Election coverage” with Takahiro Yasuno, the fifth-place finisher in the Tokyo gubernatorial election, who said, “The TV didn’t cover it for a second.”

tsurezure_lab Our laboratory also analyzed the YouTube videos of the Tokyo gubernatorial election from the viewpoint of UGC, and it was confirmed that the total number of views of the videos posted by Ishimaru, Koike, and Renho was in the hundreds of millions. The total number of views for the videos related to Mr. Ishimaru, Ms. Koike, and Ms. Renho was in the hundreds of millions, which is the same scale or larger than the number of user-submitted videos for YOASOBI’s “Idol,” which became a global hit as J-POP in a short time.

“Ishimaru’s growing support in the Tokyo gubernatorial election shows that online elections have functioned as the most powerful means of spreading support to the masses, rather than picking up a niche support base as in the past.” image

tsurezure_lab Note that the percentage of votes in NHK’s exit poll was in the 10-20s. Mr. Ishimaru Koike Renho and the trend of UGC submissions on YouTube appears to be similar to this ranking

tsurezure_lab The analysis of J-Pop mega-hits conducted by our laboratory confirms the phenomenon of user-submitted videos other than official channels surpassing the number of official views in a short period of time. This is a phenomenon that the number of views of the original videos, which are called “followers,” has been surpassing that of the official videos in a short period of time. This may have provided an opportunity to expand the awareness of the song to people “other than” the original fans in the form of followers. I don’t think this is exactly the same as voting behavior in elections, but it may represent one aspect of the structure of information dissemination in today’s media environment. Visualizing the record-breaking popularity of YOASOBI’s “Idol” from the retweet network｜This is the Laboratory of Idle Research (tentative name)

tsurezure_lab Also, regarding YouTube’s reach in Japan, the following announcement was made by Google last October.

“More than 38 million people in the country watch YouTube on a TV screen connected to the Internet.”

YouTube has 71.2 million monthly viewers in Japan, expanding its age range - Nihon Keizai Shimbun

tsurezure_lab: “More than 38 million people in Japan watch YouTube on a TV screen connected to the Internet,” and with nuclear families using a single account, intergenerational sharing of content may be on the rise. YouTube, 71.2 million monthly viewers in Japan, expanding age range - Nikkei

kyoneshige wrote. [What is the Ishimaru Phenomenon: Analyzing the Contents of Shinji Ishimaru’s “1.65 Million Votes” with Original Data (Katsuhiro Yoneshige) - Experts - Yahoo! News https://news.yahoo.co.jp/expert/articles/3445aa21db852501d2b183d327408 c69f5046910] kyoneshige (Supplement) Regarding the opinion that TikTok should also be examined as a target. I am afraid that this point is not well stated, but I dropped it from the article because very few people chose TikTok as a medium for collecting “information on politics and society” as a result of the survey. We believe that this is because the number of people who use and watch TikTok is very small. In the video, we also presented some data from TikTok and other short videos, so if you are interested, please refer to the video as well.

NHK Party’s “Poster Billboard Sales Business” is in the red! Sales 15 million yen → Deposit forfeited 72 million yen (Nikkan Gendai DIGITAL) - Yahoo! News

This page is auto-translated from /nishio/日記2024-07-10 using DeepL. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I’m very happy to spread my thought to non-Japanese readers.

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