• I’ve seen feedback along the lines of, “It’s great that you support something that doesn’t directly translate into revenue.”
  • In terms of knowledge acquisition, the composition of an individual’s study is similar.
    • The composition of gaining knowledge by doing research as a job and gaining knowledge by studying as a job are similar.
  • We tend to think of “company revenue” as “cash coming into the company,” but “knowledge coming into the company” is also beneficial to the company.
  • You can turn knowledge into cash, but you can’t turn cash into knowledge.
    • Piling up cash doesn’t mean you can download knowledge to people who aren’t willing to learn.
    • knowledge is a more valuable good than cash # Knowledge capital
  • Employees who learn are generating knowledge acquisition revenue. - Just don’t account for it in ACCOUNTANT.
    • Running a company by looking only at accounts that do not record revenue from knowledge acquisition underestimates the benefits of knowledge acquisition.
      • This is not a good situation.

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