I fundamentally believe that a business, no matter how big or small, will succeed as long as it does. That is why people often say, ‘In business, there are times when you make money, but there are also times when you lose money. I don’t think so, and I think such a view is wrong. Business is serious. It’s like the game played in real earnest. Just as in a serious game, you can’t win while getting beheaded or beheaded, so business has to be as successful as it is active. If not, it is not due to environment, time, luck, or anything else. We must conclude that it is because the way the business is run is not right. The fundamental mistake lies in thinking that business is a matter of time and season, and that there are gains and losses. Business is good in a recession and even better in a booming economy. You must know that many successful business people in the past have demonstrated that a good business person, a true business manager, can strengthen the foundation for progress even in times of economic downturn.


This page is auto-translated from /nishio/商売は真剣勝負 using DeepL. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I’m very happy to spread my thought to non-Japanese readers.