Inferior in some attribute does not necessarily mean bad. - Blue Ocean Strategy - disruptive innovation

Direction A, which is better for all attributes, is very narrow.

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  • Narrowing the search area.
  • The direction B in which one of the attributes becomes worse is only twice as high in a 2-dimensional space, but in an N-dimensional space it is .
  • Ignoring the direction in which one of the attributes becomes worse causes [exponential narrowing of the field of vision

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