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  • Times when demand is clear and supply is scarce,
  • It is clear what to make
  • The more you make, the more you sell.
  • The more you make, the lower the cost per unit tends to be mass production.
  • The race is on to lower production costs.
  • There will also be a race to improve quality.

This race will one day overtake actual demand.

  • The “sell as much as you make” will no longer be valid.
    • Similar composition to [disruptive innovation
  • You’ll need to find a client. - [Supplement to Why Invest in Intellectual Production Techniques?

Finding customers is a top priority.

  • Known demand is already well supplied and over-competitive
  • Unknown demand must be discovered. - Customer Creation
  • Search games
  • Mass production” and “cost reduction,” which had been regarded as good until then, became a hindrance.
    • Not necessarily bad, but “finding customers quickly” is paramount Lean Startup.
    • It is not a good idea to allocate too many resources by past practice to things that do not contribute to finding customers quickly.
    • It will be necessary to break past patterns double-loop learning.

When you discover a gold mine of promising customers, everyone gets in on the action and the race to meet demand begins again!


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