- Times when demand is clear and supply is scarce,
- It is clear what to make
- The more you make, the more you sell.
- The more you make, the lower the cost per unit tends to be mass production.
- The race is on to lower production costs.
- There will also be a race to improve quality.
This race will one day overtake actual demand.
- The “sell as much as you make” will no longer be valid.
- Similar composition to [disruptive innovation
- You’ll need to find a client. - [Supplement to Why Invest in Intellectual Production Techniques?
Finding customers is a top priority.
- Known demand is already well supplied and over-competitive
- Unknown demand must be discovered. - Customer Creation
- Search games
- Mass production” and “cost reduction,” which had been regarded as good until then, became a hindrance.
- Not necessarily bad, but “finding customers quickly” is paramount Lean Startup.
- It is not a good idea to allocate too many resources by past practice to things that do not contribute to finding customers quickly.
- It will be necessary to break past patterns double-loop learning.
When you discover a gold mine of promising customers, everyone gets in on the action and the race to meet demand begins again!
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