Questions prompt verbalization. This principle made the framework. The framework is a bunch of questions. For example, the “lean startup” suggests filling the following value hypothesis sheet before starting to make a product.

image Value hypothesis sheet

By filling in the blanks, you are encouraged to answer a lot of questions, such as:

  • “What kind of user is assumed for this product?”

  • “What kind of desire does the user have?”

  • “What are the challenges to satisfy that desire?”

  • ” What kind of characteristics of the product will solve the problem?”

  • Note 16: Eric Ries, translated by Koji Iguchi with commentary by Joichi Ito, Lean Startup: Creating Innovation through a No-Waste Entrepreneurial Process, Nikkei Business Publications, Inc.

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