- How to Build a Serverless, SEO-friendly React blog | Netlify
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Our blog is set up, but crawlers from search engines and social networks don’t always execute JavaScript so our blog has terrible SEO.
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There are a number of ways to address this, including setting up server-side rendering and pre-rendering services like Prerender.io. But these options all require setting up and maintaining a Node.js server. Luckly, Netlify offers built-in prerendering which allows us to keep our code “serverless” while still making sure our blog is optimized for crawlers.
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- Prerendering | Netlify Docs
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When detecting a single page app their crawler will send an escaped_fragment query parameter in the request, and the origin server can then choose to return a document that represents the content a user will actually get when the single page app is running.
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