Questions prompt verbalization. This principle made the framework. The framework is a bunch of questions. For example, the “lean startup” suggests filling the following value hypothesis sheet before starting to make a product.
By filling in the blanks, you are encouraged to answer a lot of questions, such as:
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“What kind of user is assumed for this product?”
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“What kind of desire does the user have?”
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“What are the challenges to satisfy that desire?”
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” What kind of characteristics of the product will solve the problem?”
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注16 Eric Ries著、井口耕二訳、伊藤穣一解説『リーン・スタートアップ──ムダのない起業プロセスでイノベーションを生みだす』日経BP社、2012年